Our story

10 years in vintage

Ten years ago it was one bale of clothes in a garage. Today it's a buying team of 40 in Pakistan's markets.

sold, all vintage
£3.5m
sold, all vintage
in our best month
£350k
in our best month
in our Pakistan team
40
in our Pakistan team
pieces a month
20,000
pieces a month
Our second warehouse: a mountain of bales in front of the rails
Warehouse
A full container of bales on the back of a lorry
Shipped
Our Shopify sales, October 2020 to Jan 2026 : £3.6m
£3.6m
  1. Part oneBuilding it in the UK

  2. 2016Where it began

    It started in a garage

    My parents' garage, one bale of Tommy and Ralph mix, and a full-time job. Every evening I'd open the bale, pick out the good pieces, photograph them, upload them, and reinvest everything.

    “One bale. That's all it was.”

    Rails of vintage clothing in the garage, from an early video
    The garage
    The first bale: a 25 kg Tommy and Ralph mix
    Bale no. 1

  3. 2019Scale the stock

    Our first warehouse

    We learned that to scale sales, you have to scale stock. So we took our first warehouse and went from 200 pieces to 10,000, becoming a top seller on Depop and ASOS Marketplace and a Pre-loved partner on eBay.

    200 → 10,000pieces

    Our first warehouse, full: rows of yellow rails packed with vintage clothing
    Warehouse one
    Loading a van full of boxed orders
    Loading up

  4. 2021One wasn't enough

    Our second warehouse

    We scaled so fast the first warehouse couldn't hold us. Our own website and ads took sales from £500 a day to £5,000 a day, so we moved into a second warehouse, with over 50,000 pieces in stock.

    50,000+pieces in stock

    Our second warehouse: a mountain of bales in front of the rails, our sign on the wall
    Warehouse two
    A wall of packed boxes ready to go out
    Orders, boxed

  5. 2022On the high street

    Three shops in London

    We opened three shops in London and sold vintage face to face, learning what sells on a rail, not just on a screen.

    One of our London shops: rails of vintage sweatshirts and jackets under string lights
    Shoreditch
    Steps up into a back room of rails, jackets hung on the doors
    Brick Lane

  6. 2025The numbers

    From a £500 bale to £3.6 million

    That first £500 bale grew into £3.6 million in total sales, all from vintage clothing. At our peak we sold £350,000 in a single month, and over £25,000 on one Black Friday. But this was only the beginning.

    £360,000in one month

    Our Shopify sales, October 2020 to Jan 2026: £3.6Mill in total sales from 53,750 orders
    Shopify, to Jan 2026: £3.6m
    Our Shopify sales on Black Friday: £25,868.45 from 440 orders in one day
    Black Friday: £25.9k
  7. Part twoPakistan

  8. 2023The setback

    Then we got scammed

    A supplier in Pakistan took our money and kept our stock. So I flew out there to get it back.

    “We went to get our stock back. We stayed two months and learned how the markets really work.”

    A Pakistan street, pickups piled high with second-hand clothes
    Getting our stock back
    Bales being loaded onto a cart in Pakistan
    Loading bales

  9. 2023The turn

    We met Faisal

    Out there I met Faisal. He helped us get our stock back, then started buying for us in the markets, piece by piece. He became our partner.

    Jonathan and Dan with Faisal, our head of buying, in the warehouse in Pakistan
    Pakistan, with Faisal
    One of our buyers in a Pakistan market
    The markets

  10. 2024Built out of necessity

    Our own process centre

    We needed stock we could trust, so we built our own process centre in Pakistan: a team of 30 washing, mending, photographing and uploading every piece for our UK business.

    Up to 20,000pieces a month

    A piece being laid out to photograph in our process centre in Pakistan
    The process centre
    A piece being mended by hand in the process centre
    Mended by hand
  11. Part threeNow

  12. 2025What we were best at

    Finding the best pieces

    Now we could source volume and process it, so we started The Vintage Wholesaler. We have access to the best, cheapest stock in the world, and a team ready to process it.

    “The stock was always the secret.”

    A huge pile of second-hand clothing in one of our Pakistan warehouses
    A morning's buying
    One piece from the pile, photographed: a Columbia windbreaker
    One piece of it

  13. TodayAll in on wholesale

    Now we buy for you

    So we went all in. Wholesale is now our only business: a team trained to hand-pick the best pieces in Pakistan's markets, and a team trained to process them. Every order is built to the buyer's own brief, piece by piece.

    “The only A-to-Z processing wholesaler in the world.”

    Processing 20,000pieces a month

    A full container of bales on the back of a lorry
    Shipped
    Our bales, each with a Vintage Wholesaler label
    Our label

  14. TodayFrom a client

    Don't take our word for it

    Pre-worn is the UK's biggest eBay vintage store: 2.2 million sales and around 500,000 pieces on the shelf. We've supplied them for 18 months. Those are our pieces, on their store.

    “Reliable, fast and easy to work with.”

    2.2msales on eBay

    A GAP red hoodie from our stock, listed on Pre-worn's eBay store
    Our stock, on their store
    A Dickies sweatshirt from our stock, listed on Pre-worn's eBay store
    And another

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Capacity

  • OctoberFull
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  • DecemberOpen
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